german government spends $450k on "shit"

The German Transport Ministry has released a series of cycling safety advertisements costing $450,000. The campaign is intended to counter the notion that helmets are unattractive - something studies have cited as a reason why young people don’t wear them while riding. In addition to the campaign spreading like wildfire over the internet, the campaign has successfully taken over the hashtag #LooksLikeShit.

As expected, feminists have fueled the campaign’s success by criticizing it despite showing both sexes - because women should be allowed to reveal themselves, but they shouldn’t be allowed to reveal themselves? Feminists can’t make up their minds.