german government spends $450k on "shit"

 
 

The German Transport Ministry has released a series of cycling safety advertisements costing $450,000. The campaign is intended to counter the notion that helmets are unattractive - something studies have cited as a reason why young people don’t wear them while riding. In addition to the campaign spreading like wildfire over the internet, the campaign has successfully taken over the hashtag #LooksLikeShit.

As expected, feminists have fueled the campaign’s success by criticizing it despite showing both sexes - because women should be allowed to reveal themselves, but they shouldn’t be allowed to reveal themselves? Feminists can’t make up their minds.

looks like shit, but saves my life campaign
 
looks like shit, but saves my life campaign
 
looks like shit, but saves my life campaign
 
looks like shit, but saves my life campaign
 
looks like shit, but saves my life campaign
 
looks like shit, but saves my life campaign
 
looks like shit, but saves my life campaign
 
looks like shit, but saves my life campaign
 
looks like shit but saves my life campaign